Digital Marketing

SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
The channels that benefit from SEO include :

• Websites
• Blogs
• Infographics

When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing. They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.

They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there.
Other channels where you can use PPC include:

• Paid ads on Facebook.
• Promoted Tweets on Twitter.
• Sponsored Messages on LinkedIn.

Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate. If you’re considering all the different types of digital marketing – this is likely the one that will help you grow your relationship with your customers fastest. Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within
Social Media Marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• Linkedin
• YouTube
• Snapchat
• Google+

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your
Content Marketing Strategy Include :

• Blog posts.
• Ebooks and whitepapers.
• Infographics.
• Online brochures and lookbooks.

Affiliate marketing is where you site back and relax – and let someone else do the marketing for you. The only catch is, if they bring in a sale – you share the profits. The great thing is, unlike the other types of digital marketing – there’s no cost upfront.

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Affiliate marketing channels include :

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budge

• App-based marketing
• In-game mobile marketing
• QR codes
• Location-based marketing
• Mobile search ads
• Mobile image ads
• SMS

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an
Email Marketing Campaign Include :

• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer nurturing.